Happy New Year everyone! As 2018 begins, we all want success. As a dentist, you definitely want your dental practice to prosper. Here are a few resolutions that can help you achieve that:
Be Specific with Your Goals
As the old saying goes, “If you fail to plan, you plan to fail”. While there are some aspects in our lives where being spontaneous can be good, your dental practice is not one of them. Without proper planning, it’s going to be difficult to see the big picture. It’s not enough to just say that this year, your practice is going to grow and earn better than last year. Have specific financial and business goals. You should have benchmarks that you can plan around for every week, month, quarter, and year. You might want to have a target goal for the number of new patients to be acquired, or perhaps a target net profit increase percentage.
Strengthen Your Marketing Strategy
Typically, a small business would allot a budget of about 5% to 10% of sales for marketing. But if you are a relatively new practice, or you are entering new service areas, you are going to need more than that. If you haven’t paid much attention to your marketing strategies in the last few years, then 2018 is the perfect time to establish a concrete plan and budget. Remember that in this era, it’s not enough to be listed on the yellow pages. Your online presence will greatly contribute to your practice’s progress!
Learn the Art of Delegation
It’s very easy for business owners, even busy dentists, to take on too much responsibility which compromises their ability to accept new patients, to provide quality dental care, and sometimes to maintain a healthy life and work balance. While this may be fine with just a limited number of patients, if you’re looking forward to a growing and thriving practice, then you need to learn how to efficiently delegate. If your concern is that you believe you can do the job better, then the only answer is to make sure that you get yourself a competent team. Only when you learn to let others help you with other tasks can you really focus on providing quality care for your patients.
Embrace Technological Advancements
Every passing year, technology seems to grow more and more sophisticated. It is very important that you streamline your practice with the most current technology available. For you to provide better customer service and to make your operations easier, too, you should go paperless and store your documents and files electronically. Because you need to spend less time on administrative tasks, you have more time to spend on patient care.
Work with the Experts
As a dentist, you are expected to provide exemplary dental care to your patients. However, you are not the only one behind the services and dental restorations that you offer. To be able to keep a really high standard, you need to partner with only the best in the industry, too. For instance, if you are looking for a dental lab that can help you uphold your reputation as a reliable and precise dentist, then Dental Laboratory Associates is the one that you want to work with. You should also make sure that you’re working with the best marketing firm, financial advisor, and administrative team so you’ll always be on top of things.
If you focus on improving these areas, there’s no doubt that your practice will thrive in 2018!