Our world today is dominated by visual content. In every industry you’d see images with messages and slogans and not all of them have words. You see smartphones improving their cameras every few months or so. The marketing world invests in video contents. Naturally, the dental industry won’t be so far behind. 3D Smile by Design allows dentists to show their patients their newly reconstructed smiles in advance. Of course, these visual representations are not just for marketing or the media. More importantly, it is crucial for showing information to your patients so they can make informed decisions.
Let’s say you have some patients who are feeling hesitant about getting dental work done. When they visualize their reconstructed smile with Smile by Design, they’ll be about 50% more likely to push through with the procedure. Being able to see the end-result can make a big difference and a clear digital display screen at the dental office showing your patients what their smile will look like, that would surely get them more than willing – they’d be excited!
About 90% of information that is transmitted to a human brain is visual and 40% of people actually respond more to visual stimulation. That means that when you, the dentist, are explaining a procedure to your patient verbally, there is a big chance that the patient is not processing the information precisely. There are a lot of factors – they may have a different vision than yours and this could result to their hesitation to go through a smile reconstruction, there could be anxiety, and of course, there could be some problem with how much the procedure would cost them.
With the help of this technological innovation – allowing for the creation of smiles by design, not only will you be able to reconstruct smiles with much more ease but you will be able to provide visual representation that shows what the patients’ smiles will look like even before the actual dental work begins. These visuals are both easy to understand and captivating. Like we said above, this will get patients excited instead of anxious.
60,000 times – that is how much faster the brain processes visual information compared to text. That means your patient can also make a decision about a smile reconstruction procedure that fast, too. Since patients are ultimately motivated by visual representations of perfectly reconstructed smiles, isn’t presenting them with visual proof of their own perfect smile the necessary step for you as their dentist?